In today’s information age, digital assets formats such as digital images and online video contents are commonly used. Organizations are also leveraging on the benefits of digital assets for public relations and internal sharing.
As the use of digital assets continue to pick up in technology-driven businesses, organizations are also experiencing increasingly pressing issues like storage limit constraints, access and security with regards to their vast collections of digital media.

Most organizations already have tools in place for managing their digital assets in their marketing and communications department. But typically these tools don't answer critical enquiries at all. Especially with the ease of digital photography, this ease tends to become unmanageable and time is wasted on locating these assets and organizing them.

• Man-Hours Wasted
  Without an asset management system in place, there is a need to manage digital information manually. Such a process involves the sorting, categorization and storage of digital assets files. Staffs often had to spend countless hours managing the process.
  
  
• High Start-Up Costs
  Another setback includes the high costs of implementing a full-fledged digital asset management system, which involves purchasing expensive server systems and software configuration.
  
  
• Security and Accountability
  Due to the lack of proper intellectual property management, theft of online images and other content is prevalent.  Such instances may put sensitive information at risk and could result in significant losses for the company.